Effective Date: March 25, 2026
This Cookies Policy explains how Exchange Alpha ("we," "us," or "our") uses cookies and similar technologies on www.exchangealpha.com (the "Website").
What Are Cookies?
Cookies are small text files that are placed on your device (computer, smartphone, tablet) when you visit a website. Cookies are widely used to make websites work more efficiently and provide information to website owners.
How We Use Cookies
We use cookies to:
- Operate the Website: Enable essential functionality and features
- Remember Your Preferences: Store your settings and preferences
- Analyze Usage: Understand how visitors interact with our Website
- Improve User Experience: Enhance Website performance and features
Types of Cookies We Use
1. Essential Cookies
Purpose: Required for the Website to function properly
Duration: Session cookies (deleted when you close your browser) or persistent cookies (stored for a specific time period)
Examples:
- Authentication cookies (if user accounts are implemented)
- Security cookies
- Load balancing cookies
Can You Disable Them? No. These cookies are strictly necessary for the Website to work. Disabling them may prevent you from using certain features.
2. Analytics Cookies
Purpose: Help us understand how visitors interact with our Website
Provider: Google Analytics
Information Collected:
- Number of visitors
- Pages visited
- Time spent on pages
- Browser and device information
- Geographic location (country/city level)
- Referring websites
Duration: Up to 2 years
Can You Disable Them? Yes (see "How to Control Cookies" below)
Google Analytics Cookies Include:
_ga- Distinguishes users (expires in 2 years)_gid- Distinguishes users (expires in 24 hours)_gat- Throttles request rate (expires in 1 minute)
For more information on Google Analytics cookies, visit: https://developers.google.com/analytics/devguides/collection/analyticsjs/cookie-usage
3. Functional Cookies
Purpose: Remember your preferences and settings
Examples:
- Chart preferences
- Display settings
- Language preferences
Duration: Varies (typically 1 month to 1 year)
Can You Disable Them? Yes, but it may affect your experience
Cookies We Do NOT Use
We do NOT currently use:
- Advertising cookies
- Social media cookies
- Tracking cookies for marketing purposes
If we decide to use these types of cookies in the future, we will update this policy and notify you.
Third-Party Cookies
Google Analytics
We use Google Analytics, a web analytics service provided by Google, Inc. Google Analytics uses cookies to help us analyze how users interact with our Website.
The information generated by the cookie about your use of the Website (including your IP address) will be transmitted to and stored by Google on servers in the United States.
Google's Use of Data:
- Google will use this information for evaluating your use of the Website
- Compiling reports on Website activity for us
- Providing other services relating to Website activity and internet usage
Google's Privacy Policy: https://policies.google.com/privacy
Opt-Out: You can prevent Google Analytics from recognizing you on return visits by:
- Disabling cookies in your browser (see below)
- Installing the Google Analytics Opt-out Browser Add-on: https://tools.google.com/dlpage/gaoptout
How to Control Cookies
You have several options to manage or disable cookies:
1. Browser Settings
Most web browsers allow you to control cookies through their settings preferences. You can typically:
- View what cookies are stored
- Delete cookies
- Block cookies from specific sites
- Block all cookies
- Delete cookies when you close your browser
How to access cookie settings in common browsers:
- Chrome: Settings → Privacy and security → Cookies and other site data
- Firefox: Options → Privacy & Security → Cookies and Site Data
- Safari: Preferences → Privacy → Manage Website Data
- Edge: Settings → Privacy, search, and services → Cookies and site permissions
- Mobile browsers: Check your device's privacy settings
Note: If you disable all cookies, some features of our Website may not function properly.
2. Google Analytics Opt-Out
Install the Google Analytics Opt-out Browser Add-on:
https://tools.google.com/dlpage/gaoptout
3. Do Not Track (DNT)
Some browsers have a "Do Not Track" feature that lets you tell websites you don't want to have your online activities tracked. Currently, we do not respond to DNT signals because there is no industry standard for how to interpret them.
Data Collected Through Cookies
Information collected through cookies may include:
- Device Information: Browser type, operating system, device type
- Usage Information: Pages viewed, links clicked, time spent on pages
- Network Information: IP address (used to determine approximate geographic location)
- Referral Information: The website you visited before coming to our Website
This information does NOT include:
- Your name
- Email address
- Physical address
- Phone number
- Payment information
We do not use cookies to collect personally identifiable information.
Cookie Duration
Session Cookies: Temporary cookies that expire when you close your browser
Persistent Cookies: Remain on your device for a set period (specified in each cookie's settings) or until you delete them
Most of our cookies are persistent and will remain on your device for varying periods, typically from 24 hours to 2 years.
Updates to This Policy
We may update this Cookies Policy from time to time to reflect changes in our practices or for legal or regulatory reasons.
We will notify you of any material changes by posting the updated policy on this page and updating the "Effective Date" above.
Your Consent
By using our Website, you consent to our use of cookies as described in this Cookies Policy.
If you do not agree with our use of cookies, you should:
- Disable cookies in your browser settings, or
- Stop using our Website
More Information
For more information about our privacy practices, please see our Privacy Policy.
Contact Us
If you have questions about our use of cookies, please contact us:
Email: zach@exchangealpha.com
Website: www.exchangealpha.com
Last Updated: March 25, 2026